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The Value of Cars

In 1996, a fully loaded Signature Series Lincoln Town Car (i.e., leather interior, sunroof, etc.) cost $42,000. In 1996, an EX Series Honda Accord cost $22,000.

Today, the 1996 EX Series Honda Accord is worth approximately $8,000 to $9,000. The 1996 Signature Series Lincoln Town Car is worth somewhere in the neighborhood of $7,000 to $8,000. The Honda Accord depreciates about 50 percent in four years, while the Lincoln Town Car depreciates about 50 percent its first two years.

You see, the value of a car is determined by what its value is at the end of a certain term.
When determining value, you must keep not only depreciation in mind but also reliability and the resale market.

Let's continue with our previous example. At the end of a term (around 200,000 miles), the reputation of a Honda Accord is well known-you've probably reached that point without a whole lot of problems. With the Lincoln Town Car, you've more than likely had to replace a few things along the way to get 200,000 miles out of it.

Also, there's a bigger market for a Honda Accord at the end of a term, whereas most of the people who buy a Lincoln Town Car are not looking to buy a used Lincoln Town Car-at least not one as used as a 5- or 6-year-old model.

So, when looking at new cars, keep in mind that it's the value of the car at the end of a term that's important-not the price at the beginning.

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