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What
Were They Thinking?
Sometimes
car dealerships come up with slogans and promotions
that just don’t make sense. They can be so
mind-boggling that you have to wonder, “what
were they thinking?” One local Mercury dealer
advertises that they have a Lincoln Town Car, one
year old, that costs the same as a new Toyota Camry.
But new, this car costs twice as much as a Camry.
It makes you wonder: why would they offer the Town
Car at the price of a Camry? It’s like saying
the Town Car was overpriced to begin with, and now
they are admitting their mistake.
Another
interesting example of this is Ford’s
slogan, “If You Haven’t Looked at A Ford
Lately, Look Again.” Are we to presume that before,
the cars were of poor quality? And if so, why would
that give a buyer confidence in the car now? Of course,
Ford did well with a similar tactic used some years
before (remember “Have You Driven A Ford, Lately?”)
so it may well work for them again—time will
tell.
Advertising
and promotions people try to be clever with their
ideas and slogans, but sometimes the effort
backfires, leaving the general public scratching its
collective head saying, “what were they thinking?!”
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