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Gray Market – Don’t Be Fooled

In a previous issue of The Inside Track, we discussed the “gray market” whereby brokers or automobile “advisors” import cars from Canada at lower prices than they can be purchased for in the United States (although the practice financially benefits the broker far more than the consumer—the broker saves considerably on the exchange rate between U.S. and Canadian currency, not to mention that Canadian retail prices tend to be lower than those in the U.S.). We pointed out that the cars do not always have the same safety features as cars sold in the U.S. and that they often use different parts, making repairs costly and difficult. Further, the odometers on these cars must be replaced when they are brought to the United States making them classified as “unknown mileage” vehicles. This uncertainty regarding the actual mileage results in these cars bringing a far lower price at trade-in time. Thus, the re-sale value of these “gray” cars is far lower than it is for a vehicle purchased here in the United States with accurate odometer readings.

Now, a recent newspaper article in The Wall Street Journal reports that one manufacturer, Daimler-Chrysler, is canceling the warranty on any such vehicle. While General Motors and Ford Motor Company have not yet taken similar action, they issued dealers strong warnings to stay away from the practice or lose out on the supply of popular models. The dealers could also be forced to pay back thousands of dollars in incentive money if they are found engaging in the gray market.

Most dealers do not support or engage in the gray market, but it occurs more frequently with independent car brokers. Buying a car this way has always been a risky (albeit legal) way to go, and the potential negatives down the road far outweigh any savings that might be realized today.

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