I might also refer to equity as the "ghost" that could be hiding in your car. It lies quietly, so that you might not notice its presence. That is, until it's time to trade.

Equity is the difference between your car's market value and the amount still owed. There are three kinds of equity:

  • Negative equity, the most common, occurs when the amount you owe on the vehicle is more than the vehicle's market worth. Trading is made relatively difficult, but not impossible, when a buyer is in this position.
  • Balanced equity, which is rare, occurs when the amount you owe on the vehicle is about equal to the vehicle' market worth. Trading is no problem.
  • Positive equity, even more rare, occurs when the amount you still owe on the vehicle is less than the vehicle's market worth. Trading is no problem.

While balanced and positive equity are rare, if one were fortunate enough be in that position, there will be no unpleasant surprises at trade-in time.

Unfortunately, far too many of my first-time clients find themselves in a negative equity position. This condition is largely due to paying too much for their vehicle and/or trading vehicles to quickly (carrying and building negative equity with each successive "new" car). This can lead to major trouble and disappointment.

Since our cars are our second most important investment, I feel that those of us without unlimited funds should conduct our vehicle purchases and their frequency with great responsibility. This is always one of my top priorities when assisting a client with a purchase.

After a review of my client's financial position (in terms of the vehicle to be traded) and their long-term plan for the new vehicle, I work to find the vehicle and method of financing that will best suit their needs. My goal in this search will be to find the best way to help them achieve their goals while making every effort to overcome existing, and prevent any future increase in their negative equity.

I think our cars should be a reasonable investment, rather than a fire in which our money "burns."

If this sounds good to you, let me try to make it happen as quickly as possible so you can spend your money on more important things.


Frank M. Price, Owner
803-732-1150

Home | Welcome | The Owner | The Concept | Online Shopping | What's New
Credit Requirements | Financing | Leasing Basics | Leasing Details | Equity
New Vehicles | Manufacturers Links | Used Vehicles | Auctions
Trade-ins | Lease Turn-ins | Selling Your Car
SC Property Taxes | FAQ's | Testimonials
Service Departments | Subscribe to Newsletter
Getting Started | Privacy Policy


E-mail: mail@frankpricecompany.com
Fax: 803-732-4591

© 2000, 2001, Frank Price Company

Web Site Design and Marketing by the Authority Channel. Report problems here.